Yesterday marked an important moment for road danger reduction in the West Midlands, as RoadPeace joined Transport for West Midlands (TfWM) and regional leaders to launch the Letter Tree a striking public installation at Brindleyplace that places victims’ voices at the centre of change.

The Letter Tree forms part of the next phase of TfWM’s regional road safety campaign, building on last year’s award-winning collaboration between RoadPeace and TfWM. While previous work focused on awareness, this year’s campaign takes a decisive step towards action, inviting the public to reflect, remember, and play their part in creating safer roads.

A Tree Rooted in Real Stories

Each branch of the deep-purple sculpture carries a letter written by someone whose life has been forever changed by road harm.
These are not statistics — they are families, friends, partners, and communities who live with the impact of road crashes every day.

Their words are heartfelt and honest: messages of grief, remembrance, frustration, resilience, and hope.
By sharing these letters publicly, the installation honours victims while challenging all of us to consider our responsibility on the road.

Visitors are encouraged to read the letters and leave a pledge of their own — a commitment to making safer choices that protect every road user.

A Partnership Driven by Purpose

RoadPeace is proud to stand alongside TfWM as part of the West Midlands Road Safety Partnership.
Together, we share a commitment to:

• elevating victims’ lived experience

• pushing for meaningful, long-term change

• lowering the unacceptable level of road harm across the region

• putting families’ voices at the centre of policymaking and public understanding

The presence of regional leaders — including the Road Safety Commissioner, Mayor, PCC, and partners — demonstrates a growing recognition that road danger is preventable, and that listening to victims is essential in shaping solutions that work.

Updated on: 21 November 2025