Making a united stand against road harm

We are delighted to welcome Rebecca Morris to the team as our newly appointed communications and partnerships’ lead. Rebecca tells us more about how she came to join RoadPeace and shares some of our plans for this year’s challenge:

‘Plans for the RoadPeace Challenge 2023 are now well underway and I’ve been working hard to spread the word about this year’s bigger, better and bolder campaign, since joining on January 3.

Now in its third year, the RoadPeace Challenge will take place on May 15 – 21, 2023, during UN Global Road Safety Week.

The police, fire service, doctors, NHS, air ambulance and safer roads teams have already pledged to support the event this year.

The mission of the challenge is: “To bring together all police forces, the fire service, ambulance crews, medical teams and other professionals who witness the daily devastation caused by road crashes in the UK, along with victims and bereaved families – to make a united stand against road harm.”

This will send out a strong message to the public: that road crashes can no longer be tolerated as inevitable and that the emergency services are committed to reducing road deaths and injuries, together.

My background is in road casualty reduction marketing and PR and have been working in this field for the last 18 years. I started my career as a journalist, before joining Derbyshire Safety Camera Partnership and then Road Safety Support in 2007. 

I have worked with Sara and the rest of the team at RoadPeace leading the communications efforts for the Andy Cox Challenge in 2021 and in 2022, so so I am no stranger to RoadPeace and its aims.

While the event aims to raise money for RoadPeace, raising awareness around road danger and the need for urgent change is the most important part of the campaign.

We are asking emergency services to get involved in any way they can – Ideally, a fundraising team will be set up in each county – with the police, fire service, NHS etc working together to raise money and awareness around the agreed themes of the campaign.

Communications support is also extremely important and we are keen for those taking part to support this element of the campaign as much as they can – from posting videos of good luck on social media to issuing news releases and doing media interviews.

RoadPeace will provide a range of physical and digital resources for all organisations taking part in the event, as well as ongoing support and guidance throughout the lead-up to the campaign.’

If you’d like to invite your own contacts from the emergency services to be involved in the event, please contact rebecca.morris@roadpeace.org

Updated on: 26 January 2023