RoadPeace is currently working on a speeding campaign which we have been able to take forward with funding from the DfT.
This project is innovative in linking road crash victims’ voices with achieving road safety objectives and behaviour change in relation to: Driver’s attitude to speed and evaluating changes in attitudes and behaviour as a result.
Victims’ voices, their stories and their lived experience, have a legitimacy and power that is incomparable to other information sources aimed at behaviour change. Victims want to contribute to change and improving road safety so that others don’t suffer as they have.
Through victims’ journeys in the aftermath of a road crash, through our specialist road crash victim support services and beyond into peer support, helping each other, victims are empowered to strengthen their voice and achieve change.
This project is also innovative in building an evidence base on the effectiveness of using victims’ voices to improve road safety and achieve road safety objectives, specifically in this case on key road safety priority, ‘Drivers’ attitude to speed’, in partnership with external evaluation partners Agilysis who will lead on evaluating outcomes and impact together with DJS Research. We will also work in partnership with Department for Transport (DfT), our corporate partners DriveTech and other strategic partners, and policing partners in supporting the distribution of Victim Advocate videos to a wide audience of drivers.
Keep an eye out for further information on this exciting campaign.
Updated on: 29 September 2022