National Road Victim Month 2021
Five people are killed every day, and over 60 are seriously injured.
August was designated National Road Victim Month following the death of Princess Diana on 31st August 1997, and to commemorate the first death by a motor vehicle - Bridget Driscoll in 1896. Since then, well over half a million people have been killed on the roads in Britain.
And over the last decade, the number of people killed on Britain’s roads has stayed at more or less the same level year on year. Five people are killed every day, and over 60 are seriously injured.
And whilst much more needs to be done to prevent crashes, this National Road Victim Month, RoadPeace and its members are rallying to raise awareness on the injustice that crash victims face, as well as remembering loved ones killed on the roads.
Ways to get involved during national road victim month
1. Remember Lives Lost
Attend an online remembrance event to remember loved ones
August 14th - Ceremony of Remembrance Video - this will premiere at 2pm and will be available for all to watch on our website and YouTube channel
All are invited to watch this annual ceremony where we remember those who have lost their lives on our roads.
August 31st - Liverpool Ceremony of Remembrance
2. Learn about the injustice crash victims face
Attend our online webinar
Join us August 31st at 4pm for our online “Voice of crash victims” webinar - our final event of National Road Victim Month. We’ll be exploring why crash victims need more support than what is currently on offer, and speaking to spokespeople of families who have had to fight for justice. All are welcome and you can register here for free.
3. Call out inappropriate language
The word “accident” trivialises the devastation caused by crashes, insults victims, and promotes inertia
This National Road Victim Month, use our campaign pack to call out the word “accident” on social media. Whenever you see the word “accident” used in media or by authorities, be sure to tweet about it with #crashnotaccident
4. Share our film
The victim's voice is the most powerful way to raise awareness
Use this link to share our film
And use #nationalroadvictimmonth
5. Fundraise for RoadPeace
This August get together with family friends colleagues and fundraise for RoadPeace so that we can continue to provide vital support services and campaign for justice and road danger reduction
- Why not take on a sponsored run, cycle or walk, organise an online quiz, get together with (socially distanced) coffee morning or afternoon tea. Check out our website for more ideas.
- Don’t forget to wear something purple and share photos on social media with the hashtag #nationalroadvictimmonth
August Corporate Challenge
Can you and your colleagues collectively walk, run or cycle 1,748 kilometres during August, to highlight the 1,748 needless and preventable road deaths that take place each year in Britain and raise money in the process? If you would like to take part in this challenge please register your interest at email@example.com and we will send you more details
- Our JustGiving Campaign is a great place to start to get the ball rolling. If you have any questions just email firstname.lastname@example.org
- No matter what you do every penny you can raise makes a difference and helps us to help others after road death and injury