NEWS UPDATES FROM ROADPEACE
2 June 2014
Two CEMEX Readymixers and 600 miles for RoadPeace
Stuart Keighley and Al Laverty of CEMEX Readymix Central region are getting on their bikes on Monday 2nd June and will start cycling from CEMEX Uddingston office near Glasgow to eventually reach Thorpe office near Heathrow. They will cover 600 miles (966kms) in five days calling at three CEMEX offices along the way, all in aid of the charity, RoadPeace.
“RoadPeace, the national charity for road crash victims is chaired by Cynthia Barlow. She has been involved with the charity since her daughter was killed in 2000 in a road collision involving one of our readymixed concrete trucks.
“Since then, CEMEX has come a long way in cyclist safety awareness with regular driver training, fitting safety features to our vehicles that will aid the driver and helping to educate cyclists about safe cycling around large goods vehicles. But there is still a long way to go, which is why we are doing this ride,” comments Stuart, Readymix Regional Director.
He continues “We want to raise awareness amongst our driver community in particular, there are still so many incidents on the roads that we can’t be complacent. The ride will be hard, but nowhere near as hard as coping with the death of a loved one in a road accident.”
Cynthia Barlow, Chair RoadPeace says “Since I became involved with RoadPeace I have met many other victims, both cyclists and pedestrians, of incidents involving large vehicles working in the construction industry. We believe that these are not ‘accidents’ they are preventable and avoidable tragedies. I continue to be grateful for all the work that CEMEX has done to improve working practices in the management of their vehicles and to set higher ‘good practice’ standards which other companies can follow.”
Notes to editors:
To support Stuart and Al go to www.justgiving.com/ride4roadpeace
For further information on CEMEX UK contact Elizabeth Young; email: Elizabeth.firstname.lastname@example.org t: 01932 58321401932 583214.
For further information on Roadpeace contact Sara Dowling on 020 7733 1603020 7733 1603
. Follow us on Twitter@roadpeace
Helping to build a Great Britain – CEMEX’s vision is to help build a greater Britain by providing solutions to construction problems through our innovative building materials, our expertise, our understanding of the construction issues and our people. We aim to create the best service and the best solutions for a better future.
About CEMEX: CEMEX is a global manufacturer of building materials and the biggest Mexican investor in the UK, with 3,000 people employed across 450 sites nationwide. In this country, we are a leading provider of aggregates, cement, ready-mixed concrete and rail sleepers with annual sales of around £1 billion.
RoadPeace is the national charity for road crash victims; an independent national charity, providing practical information, emotional support and advocacy to those affected by road crashes; as well as campaigning for justice for road crash victims and for road danger reduction policies.
RoadPeace was a winner of the Guardian Charity Award in 2008
Campaign for Justice:
RoadPeace campaigns for justice for road crash victims through calling for improved investigations, effective inquests, appropriate prosecution and sentencing and fair compensation, and equal rights for crash victims.
Road danger reduction:
RoadPeace was founded in 1992 on the principle of road danger reduction (RDR) which places a greater duty of care on those that pose the greater threat, and argues for danger to be controlled at source through reducing the speed, volume and dominance of motorised traffic. RDR differs from traditional road safety by adopting a wider approach that considers not only the quantity of death and injury by crashes but also the other negative consequences of inappropriate and excessive motor vehicle use such as fear and intimidation, environmental impact and public health issues.
Crash not Accident:
RoadPeace is calling for an end to a language of neglect and denial and for policy makers and the media to stop using the word ‘accident’ when referring to road crashes, and to adopt an appropriate, constructive and accurate terminology such as crash or collision.